''Most parents (between 70-80%) believe that, compared with themselves, their children will live longer, have a better education and better job prospects, and will enjoy life more, even if they will have to work harder to reap the rewards of the greater benefits ahead.''
When I was asked to do the brightFuture challenge, my first starting point was to talk to my children about what we already do to look after the environment. Considering they are only 7 and 3 they are already clued up on lots of things we do.
'We do recycling!' Came from my youngest, who loves to sort the recycling and put it in the different bins. We also have a junk modelling box in the playroom where a lot of our recycling goes.
My eldest thought more about it, and recalling some work he had done at school about water
'We turn the taps off when we brush our teeth and we wash our clothes at 30c'
Pretty impressive for a seven year old. I can't remember being that informed at such a early age.
Unilever’s brightFuture initiative focuses on small changes that can make big differences and how we can build a world where everyone lives well and lives sustainably. Since the launch of the Sustainable Living Plan, Unilever has helped 482 million people to improve their health and hygiene, including through hand washing, improving self-esteem and oral hygiene. This is exemplified in the work undertaken by Domestos that has committed to helping 25 million people gain improved access to a toilet by 2020. Access to clean sanitation can protect people from preventable diseases, reduce mortality rates, help reduce school dropout rates and improve quality of life.